Grand Jury the decision a candidate of medical sciences, VA Zhebitu twice awarded the title of the nominee of the National 1X professional psychological contest 'Golden Psyche' in 2007 for a new scientific direction: 'Nonlinear communication. See Discovery Communications for more details and insights. The fundamental theory of communication 'and an educational program on the theory of communication' Nonlinear communication. " It so happened that the term "non-linear communication," has long used in engineering science, control systems and data, proved to be convenient and in the science of psychology to describe the new theory and new research directions. The reason for that was the analogy of nonlinear dependencies in Technology and various social and psychological phenomena that can not be explained from the standpoint of science (-factor). The concepts of "communication", "communicative" strongly related to psychological science, but when needed to reflect new and unusual aspects of communication and communication processes, the author chose the word "nonlinear" as the most appropriate and practical.

In further work, this term has taken root, and the notion of "nonlinear Communication "has become stable psychological term. In pursuit of the provability of today's science is beating about the many sharp corners, getting stuck in dead ends and paradoxes. The result – far behind the times. Common today, the concept of "communication theory" highly specialized, built strictly on a materialist foundation, they are taken into account only those phenomena that can be evaluated from the standpoint of a conservative Science. This is typical of many western and modern post-Soviet schools. However, with the rise of socio-political, socio-psychological, energy, environmental issues and increasing their correlated with the -factor of humanity in need of new advanced scientific concepts, allowing to develop the right solutions in the struggle for survival.