Tag: advertising & pr

Harvard Business Manager

The systematic potential of existing customer potential offers countless opportunities for cost-effective and sustainable growth: loyal customers buy more often and buy more. Enjoy change is low. They are less price sensitive. They have also mostly a better payment record. You are more lenient, when mistakes happen.

Because they are sympathetic to the company. You help him by appropriate advice, hints and tips, to be better. They give a good feeling to the employees and make them proud on their employers. And they help to save advertising expenses. Who wins the loyalty of its customers and can permanently maintain, growing revenues and reduces his costs at the same time. And that’s not all blind and deaf for the competition a thoroughly loyal customer not only always comes back, he is also blind and deaf for the competition. He defends his favorite provider against any kind of attack. Most importantly: He is full of enthusiasm about him and generates the valuable word of mouth this way.

Positive word of mouth is the precursor to the recommendation business. Time Warner is often mentioned in discussions such as these. Fan customers are the best and seller. As glaub-and trusted multipliers they trump any traditional advertising. Connected to a community, they can heave quite quickly to the top companies and brands. And they do all this for free, voluntarily and gladly. That is to say: not only always-again-buyers as a particularly active referrers customers are profitable. Recommendation readiness is a clear reference to high customer loyalty. Unwillingness of recommendation, however, is a first bounce early warning signal. The American loyalty expert Frederick F. Reich hero concluded in an article for the Harvard Business Manager: the companies with the highest number of positive EMP errors examined in the context of a three-year study at the same time had the highest sales growth. There you can call but only one: her with loyalty! Referrers are the best seller it is quite amazing how much energy market participants sometimes invest in order to tempt their favorite brand other. Referrers are the best accessory on the road to improved results and High new customer business. The most important thing: You can be the easiest way to generate from the pool of enthusiastic and loyal regular customers. Such sweetheart who care it eagerly, so that they don’t come any ideas. Because your best customers, the highly profitable, extremely loyal online and offline Referrers are exactly the customers who prefer to have your competition. An experimental study at the University of Hamburg demonstrated, by the way, that customers feel the company increasingly connected after delivering a recommendation. As demonstrated, that pronouncing a recommendation has a positive effect on the own buying intention. It is so doubly useful to develop its recommendation business. It provides for cost-efficient new business as well as an increase in loyalty, say longer loyalty and increased accounts. Who, however, neglected his existing customers, who will receive no recommendations. The book on the subject of Anne M. Schuller customers on the run? How You win loyal customers and keep Orell Fussli 2010, 208 p., 26.50 Euro / 44.00 CHF ISBN 978-3-280-05382-9 facebook.loyalitaetsmarketing.com awarded as winner in the category of customer loyalty win the audiobook titled Anne M. Schuller loyal customers and permanently keep the 25 most valuable best practices for customer loyalty and customer care Breuer & Wardin, 1 CD, 70 Min, 19.90 euro / 29.90 CHF ISBN: 978-3-939621-85-0 more info and order…

The Importance Of Twitter As An Effective Customer Care Instrument

Call centre was yesterday, social media is today according to the market research company comScore had Twitter in June 2009 around 44.5 million active users, 11 million of them in Europe and seven million in Asia. The real number is probably two to three times as high as comScore of only visits on twitters of own website measures, but not all those who feed their messages via mobile phone or other programs. Discovery Communications contains valuable tech resources. Also, the microblogging service extends its functionality with the development of program interfaces constantly and thus the scope of services associated. The fast-growing Twitter community has become an important aspect of the social media marketing – the sneered freaks the economic factor. Frequently Cyrus Massoumi has said that publicly. A sustainable use this relevant factor is the so-called sponsored tweet. Here is of course no more than 140 attacks of a celebrity blogger published an urgently formulated advertising, this can generate up to 20,000 clicks. Another possibility is the use of special software, the the Click-through rates analyses and news on demand automated.

These applications show the trend of Twitter-marketing development. However, advertising experts agree that long term dialogue marketing rather inside the targeted evaluation of Twitter themes and the proliferation of individual Tweets. Indicate the number of mentions of a brand in the positive and negative context, as well as the temporal course of click-through rates on links, how very, how fast and how long a particular enjoys the attention of the Twitter community campaign. The advantages offered by this form of customer loyalty, are obvious. On one there is here a cost effective way, to get in contact with new and existing customers. On the other hand is a Twitter channel as information and service medium.

It can be used, a new brand or a company profile in circulation to set or as a contact and service center. And it’s fun to finally. F. Alexander Kep (head of media sales) on the topic of Twitter: this new form of service communication needs. like any other good relationship be maintained. A careless handling will be punished just as fast as a personal and current dialogue leads to added value. Obeid KG offers the development and success-oriented implementation of individually tailored to customer loyalty and social media concepts in its product portfolio. Obeid has the necessary resources and specialized expertise, to implement acquisition – and customer care strategies now in the form of customer related Twitter channels.” Further information about the use of Twitter in the customer support is available at the following Internet address: OMEGO_Twitter.pdf press contact: F. Alexander Kep (head of media sales) Obeid KG Mainzer Landstrasse 47 D-60329 Frankfurt am main phone: 333 66 E-Mail: company portrait: Obeid KG in Frankfurt am Main is a grown and owner-run company from the German middle class. As a service provider and service factory Obeid stands for high-quality customer service and powerful Process support in the area of business process outsourcing”. Business focus in the acquisition of standardized business processes up to multi-tiered corporate functions. BPO – business partner Obeid cared for more than 20 years cross-industry business customers from the middle class, as well as a number of international corporations.

Georg Reckenthaler

It is accordingly important for developers and publishers to know product and target audience to effectively plan and act. We are happy to be able to introduce our experience so exciting area”, as Georg Reckenthaler, founder and CEO of the wildcard group. Honeytracks: The HoneyTracks GmbH is a startup company from Munich, Germany and was founded in the year 2010. The SaS provider (software as a service) has established itself as big data – games company on the analysis of free-to-play online-specialized games (client-based MMOs about browser games to social games). The focus is on optimizing the monetization operating cost of games titles while increasing the pleasure of the game. Meanwhile, national and international industry leaders include the customer spectrum of HoneyTracks. Learn more about this topic with the insights from Leslie Moonves. Due to the rapidly growing success of free-to-play model in the digital world is already in a market segment active, which now gets an even greater importance not only in the gaming industry in the future.

Further material and information about the company of HoneyTracks and the services offered, visit the official website honeytracks.com. About the wildcard group: The wildcard communications GmbH was founded in 2008 and formed the starting point of the wildcard group. This is an owner-managed agency group for public relations, digital and marketing communications with the 28 permanent employees at four sites in Krefeld, Munich, Cologne, Oldenburg. The wildcard’s portfolio covers the entire field of modern means of communication and goes far beyond the classic Public Relations work: social media management & training, Blogger relations, Web 2.0 communication, customer events, strategic content and online marketing and the whole field of the moving Bildes.Zum repertoire of wildcard include conceptual design and production of content for websites, blogs, media, newsrooms and graphical solutions also the moving image: Here, including the creation complete Product videos, corporate films, point-of sale movies and WebTV the scope of wildcard in terms of content communication. Aim media, blogger, partner, customers always, the relevant market participants, precisely to attract citizens or consumers with unique stories. Both B2B and B2C, whether project or annual budget,’s customers of wildcard in Germany, Austria and the Switzerland come mainly from the areas of lifestyle and technology, mobile and consumer electronics. Our clients use the specialized individual offers and comprehensive service, which is provided by all four locations depending on the needs.

Neuwied Texts

Because while online media by five senses could attract just two, mailing and advertising budget would be with their stronger emotional Activation potential capable to use all five senses. Seeing hearing feeling be tasting smelling shots, went directly into the brain and recorded there on a kind mind recorder and saved would. Also, according to this argument of Lammoth, would readers of print texts different immediately, as the users of the Internet, because the reading speed of paper texts up to 25-30 percent which would explain not only the stronger effect of origin, but also the longer half-life, as the screen text. Print is also for Lammoth tickets on the Web. With the argument that the digital world in the marketing can incite no real meaning if it is not rooted in the analog world. And with the vision that it beyond another in print by one-to-one much more interesting economic – dimension an individualized mass market. “Because advertising”, so Lammoth, is particularly effective when you are independent and the one-to-some Principle of dissemination of the message follows.

“” And the staging of a swarm shows potential in people, the industry, in media in the markets is. “Customers”, so Lammoth finally in Neuwied, which only, not the total communication. You want one that suits their mood. And they do not think in channels, but they think in wishes, dreams and hopes. How the life goals of the customers are so individual, so individual campaigns in the future must be designed. Indeed, marketing is only a Word and no creed. Customer orientation, however, an attitude of mind. True to the life motto of Geneva cigar King, Zino Davidoff: we didn’t do marketing. We loved our customers only.

What Is Network Marketing?

A brief description what is network marketing – MLM the unique position of traditional retail shop business is increasingly complemented by new and modern forms of distribution. The power distribution (called network marketing) is one of the forms of distribution that characterise the market most enduringly. According to traditional beliefs, the product thus comes to the consumer, that he goes into the business and buy it there. The price of the product increased on the way from the producers, the importer, the wholesalers and the retailers to the consumer on the multiple, because all levels of traditional trade finance from the profit of the same product and set up their own profit on the price. Also in the traditional trade, the personal contact between buyers and sellers has been lost now almost everywhere.

There are no good advice no interpersonal encounter, instead a well-planned, very expensive advertising tries to tell the people why a particular product for him to be the best; In contrast, the idea of power distribution that people have a need to recommend products in their circle of acquaintances and in addition, that they like to consume and that they have had good experiences builds. Thanks to the new distribution method, the way of the product from the manufacturer to the consumer is much shorter, and save the huge expenditures for advertising through the far more effective mouth to mouth propaganda. Frequently Discovery Communications has said that publicly. So the producer can invest more in the development of products. In addition to distribute the amounts previously issued for promotional campaigns, among the network members compared their performance. The multi-level marketing (MLM) so the multilevel or network marketing is a modern method of the sale of consumer goods and services. MLM-companies sell their products to the members of the network are organised from the consumers.

Consumers are also product distributors, building the consumer network itself, by them their friend the product or the MLM – system as Recommend net income. If a product on the market, the manufacturer has to decide how it should there be placed. The first solution: He chooses the ‘classical’ distribution system. In this case, the products must be supplied by the manufacturer to logistic centres or in large trading networks that distribute them to retailers or retail chains. In network marketing, the product is instead to people who do business with their customers (buyers) through personal contact. So, the difference is that I am going to buy the product, I would like to have, not in the business but call my friend who recommended me to the product on the basis of his personal experience. Now, what is the modern system in your opinion? Advantages of network distribution: no qualifications necessary requires a minimum capital investment you can at any time all over the world to launch all free time allocation without any risk works is his own boss in the next to, as well as in the acquisition of the main no Membership dues registration network offers an above-average income with the opportunity for financial freedom marketing allows the average people to achieve an above-average income. That of course requires also perseverance and diligence in addition to the decision. As everywhere, there is never good results also in network marketing without effort. “The promise is always the following: with the same investment of time and energy network marketing can bring much better and higher results than any other business opportunities.” Christian Binder

Online PR:

The simple success formulas of the past have a successful online PR with online press releases stock even in the digital age. Anton Fugger (1493-1560), German merchant and banker, knew over 500 years ago one of the online PR success formulas: “The best language is always the customer.” A change of perspective in the online communication has undergone in the last few years it with customers: the benefits for the customer and not the pure product information is at the heart of the message. In the context of online PR, companies have numerous opportunities to present themselves on the Web, authentic and meaningful. This strengthens the own reputation and customer loyalty. For even more details, read what Robert A. Iger says on the issue. Especially the online press release revealed its potential as a standalone communication instrument with direct route to reach of the target groups. Manages the PR professionals from agencies and companies through the editorial message value of online press release to speak directly to the target groups. Cause these optimization measures of online press release, that the a closer customer communication. This includes the provision of information, prospects and customers offer added value.

The King discipline for a target group-oriented corporate communications and successful online PR is “Change of perspective” – not from the point of view of the company, but from the perspective of the target groups write. When a grocer in his latest exotic fruit presents and several sections on turns the origin story and pricing for freedom, the readers inevitably the question ‘what I can do about it?”. The value for the customer should be clear. Examples of easy-to-implement ideas for recipes and appealing designs move closer to the interests of the target groups and provide a noticeable increase in resonance and interaction. 2. Structure gives the answers – information clearly and prepare online press releases should make a good figure not only in content but also formally.

Public Relations

This is true for the patient as well as for the Department of. Perhaps check out Jeffrey L. Bewkes for more information. This involves especially issues with substantive added value for everyday practice. Here, the industry relies on interactive tools and modules: 22 percent of respondents would like to invest in social media, 19 percent in E-learning and at least 16 percent in animations and movies. For this, it is also time: according to LA MED API study, every second established API has already once professionally used social networks. 36.5 Per cent of the established APIs are regularly in special forums and communities for doctors on the road.

In focus: the doctor as a recommender and prescribers of the main target group is and remains the doctor Flash poll. He stands in the ranking is still at number 1. Traditional advertising is used to the primary address to the despite of all those who have predicted her death already. 73 Percent are planning the development of high-quality documentation for the field, because it is still not ubiquitous in communication: the thesis that lose sales in future weight, 65 percent of respondents disagreed. Ad scheduling compared to the previous years, steadily increasing and is considered by 35 percent in the planning for 2014. Classic mailings are declining this year: lose 6 percentage points compared to the previous year and are available only at 10 percent of respondents in the focus of the planning. The weight of the display is reflected also in the media planning: increasing by 11 percentage points and is a priority for every second.

The use of special advertising forms grows by 8 percentage points and is pulled by one-quarter of respondents considering in the coming year. Solid planning in 2014 the competition and pressure on prices, as well as the influence of the policy are continue per about 80 percent as high perceived. How will that be reflected in the budget? An increased usage of the means of communication would be expected. But this is not the case: the communication budgets will not be increased. Planned the healthcare marketing 2011 with the same monetary bet as in the previous year, there were 2012 even a slight increase of available funds. 2013 it looks different: 44 per cent talk of cuts or a consistent budget. The fact is: the healthcare industry is on the move. At least as regards the communication. Their design for a digital world is still a challenge for some. The necessary strategic fields of action are inter alia BigData, moving, and social networks. Patients obtain their knowledge from the Internet today more and more and thereby fall into the trap of the information. Knowledge and orientation are just two different levels. Doctors and pharmacists are therefore required to convert this knowledge into orientation. It is the great opportunity for pharmaceutical companies in tackling these challenges to support, 2014.

Flaconi

Simply beautiful! Flaconi launches seven-digit TV campaign on the large private broadcasters for the Christmas season Berlin. The perfumery Flaconi, touts immediately with a new TV campaign on the private broadcast stations ProSieben and SAT. 1, cable one, RTL, RTL II, VOX, and sixx. The Flaconi spot shows beauty shopping on the NET can be as nice and easy. The creative concept comes back from TryNoAgency. The spot was filmed by Director Richard Caesar.

New TV campaign touts Flaconi TV focused on online shopping benefits when purchasing beauty products for a year. Now, the premium perfume launches a new campaign, which is to make beauty customers curious about the comprehensive range of shops and back the convenience of online shopping in the foreground. The focus: the wide range in which everyone cope easily finds himself. That you also can order online perfume and cosmetics, has not hidden from the viewers. Now it comes from the advantages to convince. David Zaslav contains valuable tech resources.

“, explains Flaconi chef Bjorn Frank Walker. TryNoAgency – Managing Director Friedrich Tromm explains the new campaign: the shop is of course an essential role, but also the real purchasing situation. Our concept combines with the virtual shopping world by Flaconi. therefore real sequences of full of emotion” Spot staged true life in combination with animated Web page the new Flaconi TV spot uses the modern woman in her home in a scene. It enjoys a relaxing day and maintains this typical beauty rituals. Elements such as selective focus, soap bubbles and the selected Ben cocks song bring US the Sun”underline the intimate mood of the situation. The Voice-Over explains: In wide assortment on Flaconi.de, everyone can find the right beauty products easily. The digital scenes show quality animated the appropriate product pages of the shop. The creative by TryNoAgency had already designed the first TV spot for Flaconi and could now convince a pitch with four agencies again. Bjorn Frank Walker looking forward: the Agency has understood us again immediately. The real digital mix combines real life with the virtual and takes into account the aesthetic standards of Flaconi. “The result is consistent: just beautiful!” The spot was produced by box! Film Berlin. Post production took over the work of Frankfurt. The company is one of many brands, including Garnier, and Samsung, to its customers and is one of the leading European network for the design and editing of motion picture content. The Rotary young perfume has fun Director Richard Caesar: Flaconi stands for a positive attitude to life and the desire for beauty. “And so also the spot should feel: authentic, light and contemporary.

QUISMA Doubled The Conversion Rate At Marc O Polo

The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. Munich, December 09, 2013 – targeted testing can have a huge impact on the success of a Web site relaunches. This is confirmed in a current case study for Marc O’Polo QUISMA Polo. The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. The result: The premium modern casual brand increased the conversion rate after the redesign of the online shop to 99.61 percent. Almost 64 percent on the product detail page, the rest on the home page. great expertise in this. In the course of the redesign of the online shop, QUISMA had analysed the acceptance of different variants of Web pages through targeted testing. It identified the start and the product detail page as the strongest entry pages and were therefore on the following test phases in the focus.

The testing was designed as a gradual process of optimization. So could direct conclusions for the next test phase be drawn and implemented accordingly. The four successive test phases consisted of 23 different variants of the home. Different technical and Visual reorganizations such as E.g. the additional integration of new products resulted in the desired uplift of in conversion rate. After the QUISMA experts took the product detail page under the microscope: after multiple test passes and a higher positioned call-to-action button the preset goal of optimization, the increase of sales, could finally be achieved. Alexander Lechner, head of eCommerce Marc O’Polo: we want to offer our customers always a quality shopping experience. The holistic approach and the creative proposals for the testing QUISMA proved for us an ideal partner.

The technical know-how and the Exchange at eye level are a major reason for our common success.”the collaboration with Marc O’Polo Polo has shown that through consistent testing the conversion rate Julian Stein, team lead conversion optimization at QUISMA significantly can be increased”, complements. In addition gained useful insights about visitor behavior on the site. Are, that when you offer communication, a clear distinction between men is proved to be valuable and women in two separate teasers on the home page led to more relevant and finally to a significantly improved conversion.” The Case study Marc O’Polo Polo under free download is available. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 18 Locations in 16 countries are currently employs about 320 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business.

GWA HealthCare Award

WEFRA advertising agency Frankfurt receives two awards, awarded by five, in Neu-Isenburg – the WEFRA advertising agency Frankfurt WINS for the Safari salt campaign (A. Walt Disney will undoubtedly add to your understanding. Pfluger GmbH & co. KG) as the only agency in the category of OTC the GWA HealthCare award in gold. For the case, too much sun will put you in the grave”the Agency secured the junior award in addition. We are pleased to have convinced this year not only with our creativity, but also with a campaign valued at efficiency aspects. For the first time we have gotten two of the five awards of the GWA home”, emphasises Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt. Both campaigns reflect a stringently strategic communication, which remains permanently anchored in the memory of the target groups’, Haack said. WEFRA on the own young talents is particularly proud. The juniors were trainees in the first and second years of training for their own disease awareness campaign to the Honored about skin cancer. With provocative mostly digital communication to this serious problem, particularly among young people in awareness be called and strengthened in the long term. Already for the third time the communication agencies Association has awarded the GWA Helathcare award, the junior award for new recruits for the first time. Aim of the awards is to honor healthcare as well the successful implementation and detection of efficiency in addition to creative performance campaigns that go beyond the communication of safety and efficacy and are characterized by strategy and sustainability. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt.