Evolution in customer dialogue digital Darwinism future sight of dialog marketing, Hamburg, June 6, 2013 -. Under this motto the Hamburger special agency for dialog marketing, the software provider with a focus on campaign management, a joint expert conference about dialogue marketing in online trading netnomics, held together with her partner Selligent. Joeri Van den Bergh could be won for the keynote, author of the marketing bestseller how cool brands stay hot: branding to generation Y. In his short speech, the brand expert from Belgium provided interesting insights into the psychology and behavior of the Millenials. Current campaign examples he demonstrated what preferences are the generation Y and how to best target audience just appeals to them. A generation of consumers have never had so much power and freedom of choice as that generation Y. She is three times as large as the previous generation X and has a much larger impact on the society and economy is so Joeri Van the Bergh. To remain relevant for this next generation of consumers, marketers must understand how to communicate with the Gen Y to match your branding and communication that eventually.
Brands must first develop the respect of this as critical as marketing-savvy generation. 40 Representatives from eCommerce companies of various industries were been loaded on 6 June 2013 in the Hamburg Radisson Blu Hotel, to inform themselves about the latest trends and technical innovations in dialogue marketing and to Exchange. Andreas Sanchez, head of marketing and sales glasses 24, presented a best practice case the topic new customer acquisition and customer life cycle”. As an example of the current customer life cycle program the eCommerce expert with netnomics showed what target group oriented E-Mail Marketing should look like and what the ways, to efficiently exploit the own customer potential. New customer new round on the way to a long and profitable customer relationship.
All processes are in a single structure. Adjust the interactions among themselves. The efficiency of the processes is so improved because at hand by concrete statements about deficiencies and weaknesses of a process is predicated. In the subsequent process of composition management, core and support processes are analyzed, because often problems not with the activities within the logically expiring process steps, but the interfaces, such as in the handling of on – and offline business in connection with the goods and finance or the nature of the complaint. They are often just the little things that lead to huge errors and into individual companies operations ground to a halt. Then, process indicators with the financial earnings be linked (liquidity, investment and control processes). This opens up the possibility of vote of all possible processes between the strategic and operational areas Central and decentral. Use true to the principle that only what is measurable in a chain store companies, can be controlled”, the chain can act rather than only respond.
Because he knows the Kuhn solution, whether or not he is good at what he does (decision support: KUHNRORI). This early and systematic control of the companies processes releases much needed finance to reduced risks, opportunities. You implemented a preventive companies leadership, which considers all activities and prioritized according to importance for the Filialgeschaftserfolg. All are controlled in a total single process system Activities that directly affect the Filialgeschaftserfolg and the liquidity. Also, the credit is affected specifically. Another advantage is that Fremdfinanzierer get a quick overview and confidence. “The question of how efficient is the chain store companies?” to answer, an efficiency rating system is integrated in the solution. It ensures the regular evaluation of the agreed objectives and the overall system. The once set target States are thus constantly tracked and continuously evaluated. At the same time, the Kuhn solution is the initial point for individual developments. Crises because you can better understand, adapt better to and draw new resources, with the challenges of the crisis better is being administered, the motivation increases to explore opportunities and to take advantage of, be the right insights for the future of Q1, is the risk awareness and crisis prevention improved a good base for which guidance is given in turbulent times (1110).
Comparison study of Nord-soft: increasingly functional limitations at higher rate than administrative effort significantly more companies than last year plan replacing their legacy systems Horst / 19.02.2009 – Commission accounting systems are becoming more and more the problem child in the company. Yet 47 percent were dissatisfied with their solutions, a year ago are 55 percent according to a survey of Nord-soft GmbH already? The main causes of the criticism are above all the outdated technical base in the existing system as well as functional limitations and a high processing costs. As a consequence also of the Group of companies has grown compared to 2008 significantly, that want to look in the near future for a new Commission solution. According to the comparison survey, 8 percent of fewer businesses with their Commission software content than a year ago is up-to-date. Very good grades have been only 19 percent. The reason their opinion in particular in an unsatisfactory efficiency of the deployed systems. So 58 percent, complain that their solution is already in the years which last but not least a limited integration capacity and creates a high demand for Administration. In addition, users who have the functional capabilities of their legacy systems are not satisfied.
From a simple manageability and a comfortable user handling they are usually far away”, judge Peter Hohns, sales coordinator at Nord-soft. Also held usually on an easy-to-use Equation Editor and optimum functionality with strong computing core. Also lacking normally in active supporting sales management: only newer generation solutions about the possibility to gain a detailed insight into the sales situation at any time through targeted evaluations. CBS shares his opinions and ideas on the topic at hand. This is possible as well as to employees typically products, regions and time periods. The advantage for the sales management in particular is that short term Commission measures can be initiated on the basis of this information, to the sales staff to create impulses for sale weak products. CRM and accounting systems can provide such data not in the desired degree of differentiation.” As a consequence of the weakness of their systems, significantly more companies than even a year ago want to invest in new solutions. 2008 42 percent, were this so their share has grown now to slightly more than half. However, the short-term planned investments are relatively low with a rate of 5 percent.
Most want to undertake the implementation of a new Commission system rather within the next two years. Often these projects due to the current economic crisis be moved temporary”senses Hanna in the market. Ultimately the companies but not on such a decision past can cheat himself. The systems employed have technically often have long exceeded its zenith and can be adapted to the needs of the practice now only with great effort”, a medium-term stands for him Replacement of old systems out of the question. About Nord-soft: The company was founded over 20 years ago. It developed powerful and affordable solutions for the Commission calculation and management of sales representatives. Its customers include companies such as LBS, SEB, OVB, savings banks, etc. Through partnerships with leading manufacturers such as IBM and Fujitsu-Siemens is Nord-soft able, even complex projects from analysis, design, software development and hardware sales, financing, installation, professional training and the run-on side support. Agency think tank Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71
The social impact achieved by reduction projects in the aftermath of disasters and addressing the issue that occurs in their methodologies, is one of the factors most discussed today. For a long time, the physical point of view has been the determinant to mark the trail of the actions of prevention and preparedness for disasters, which have been printed a feature strongly deterministic: it has created an area of research and study which the social sciences seem to have arrived late, says Lavell (1993): “From the perspective of social sciences (agricultural economics, sociology, geography, anthropology, social ecology, management, political science, law, etc..) there is no institution with research programs consolidated and continuous, while a very limited number of Indigenous researchers, individuals, have ventured into this topic “(Duran 1994).
All research projects must be justified on the basis of a vulnerable population which has been called “the social history.” Thus d is seeking to incorporate social components since the start of projects and identify the nodes and connections in advance, so it will not come only to swell the size of libraries. Others including CBS, offer their opinions as well. 1.3 The public goods for the purposes of this work and to better understand the State’s responsibility in the prevention and disaster relief, then I will refer to one of the most basic concepts and appropriate. “There are some goods that either are not provided by the market o. if so, the amount provided is insufficient. Heather Bresch might disagree with that approach. ” A large-scale example is national defense and other small-scale, navigation aids (such as buoys light).