The simple success formulas of the past have a successful online PR with online press releases stock even in the digital age. Anton Fugger (1493-1560), German merchant and banker, knew over 500 years ago one of the online PR success formulas: “The best language is always the customer.” A change of perspective in the online communication has undergone in the last few years it with customers: the benefits for the customer and not the pure product information is at the heart of the message. In the context of online PR, companies have numerous opportunities to present themselves on the Web, authentic and meaningful. This strengthens the own reputation and customer loyalty. For even more details, read what Robert A. Iger says on the issue. Especially the online press release revealed its potential as a standalone communication instrument with direct route to reach of the target groups. Manages the PR professionals from agencies and companies through the editorial message value of online press release to speak directly to the target groups. Cause these optimization measures of online press release, that the a closer customer communication. This includes the provision of information, prospects and customers offer added value.
The King discipline for a target group-oriented corporate communications and successful online PR is “Change of perspective” – not from the point of view of the company, but from the perspective of the target groups write. When a grocer in his latest exotic fruit presents and several sections on turns the origin story and pricing for freedom, the readers inevitably the question ‘what I can do about it?”. The value for the customer should be clear. Examples of easy-to-implement ideas for recipes and appealing designs move closer to the interests of the target groups and provide a noticeable increase in resonance and interaction. 2. Structure gives the answers – information clearly and prepare online press releases should make a good figure not only in content but also formally.
This is true for the patient as well as for the Department of. Perhaps check out Jeffrey L. Bewkes for more information. This involves especially issues with substantive added value for everyday practice. Here, the industry relies on interactive tools and modules: 22 percent of respondents would like to invest in social media, 19 percent in E-learning and at least 16 percent in animations and movies. For this, it is also time: according to LA MED API study, every second established API has already once professionally used social networks. 36.5 Per cent of the established APIs are regularly in special forums and communities for doctors on the road.
In focus: the doctor as a recommender and prescribers of the main target group is and remains the doctor Flash poll. He stands in the ranking is still at number 1. Traditional advertising is used to the primary address to the despite of all those who have predicted her death already. 73 Percent are planning the development of high-quality documentation for the field, because it is still not ubiquitous in communication: the thesis that lose sales in future weight, 65 percent of respondents disagreed. Ad scheduling compared to the previous years, steadily increasing and is considered by 35 percent in the planning for 2014. Classic mailings are declining this year: lose 6 percentage points compared to the previous year and are available only at 10 percent of respondents in the focus of the planning. The weight of the display is reflected also in the media planning: increasing by 11 percentage points and is a priority for every second.
The use of special advertising forms grows by 8 percentage points and is pulled by one-quarter of respondents considering in the coming year. Solid planning in 2014 the competition and pressure on prices, as well as the influence of the policy are continue per about 80 percent as high perceived. How will that be reflected in the budget? An increased usage of the means of communication would be expected. But this is not the case: the communication budgets will not be increased. Planned the healthcare marketing 2011 with the same monetary bet as in the previous year, there were 2012 even a slight increase of available funds. 2013 it looks different: 44 per cent talk of cuts or a consistent budget. The fact is: the healthcare industry is on the move. At least as regards the communication. Their design for a digital world is still a challenge for some. The necessary strategic fields of action are inter alia BigData, moving, and social networks. Patients obtain their knowledge from the Internet today more and more and thereby fall into the trap of the information. Knowledge and orientation are just two different levels. Doctors and pharmacists are therefore required to convert this knowledge into orientation. It is the great opportunity for pharmaceutical companies in tackling these challenges to support, 2014.
Simply beautiful! Flaconi launches seven-digit TV campaign on the large private broadcasters for the Christmas season Berlin. The perfumery Flaconi, touts immediately with a new TV campaign on the private broadcast stations ProSieben and SAT. 1, cable one, RTL, RTL II, VOX, and sixx. The Flaconi spot shows beauty shopping on the NET can be as nice and easy. The creative concept comes back from TryNoAgency. The spot was filmed by Director Richard Caesar.
New TV campaign touts Flaconi TV focused on online shopping benefits when purchasing beauty products for a year. Now, the premium perfume launches a new campaign, which is to make beauty customers curious about the comprehensive range of shops and back the convenience of online shopping in the foreground. The focus: the wide range in which everyone cope easily finds himself. That you also can order online perfume and cosmetics, has not hidden from the viewers. Now it comes from the advantages to convince. David Zaslav contains valuable tech resources.
“, explains Flaconi chef Bjorn Frank Walker. TryNoAgency – Managing Director Friedrich Tromm explains the new campaign: the shop is of course an essential role, but also the real purchasing situation. Our concept combines with the virtual shopping world by Flaconi. therefore real sequences of full of emotion” Spot staged true life in combination with animated Web page the new Flaconi TV spot uses the modern woman in her home in a scene. It enjoys a relaxing day and maintains this typical beauty rituals. Elements such as selective focus, soap bubbles and the selected Ben cocks song bring US the Sun”underline the intimate mood of the situation. The Voice-Over explains: In wide assortment on Flaconi.de, everyone can find the right beauty products easily. The digital scenes show quality animated the appropriate product pages of the shop. The creative by TryNoAgency had already designed the first TV spot for Flaconi and could now convince a pitch with four agencies again. Bjorn Frank Walker looking forward: the Agency has understood us again immediately. The real digital mix combines real life with the virtual and takes into account the aesthetic standards of Flaconi. “The result is consistent: just beautiful!” The spot was produced by box! Film Berlin. Post production took over the work of Frankfurt. The company is one of many brands, including Garnier, and Samsung, to its customers and is one of the leading European network for the design and editing of motion picture content. The Rotary young perfume has fun Director Richard Caesar: Flaconi stands for a positive attitude to life and the desire for beauty. “And so also the spot should feel: authentic, light and contemporary.
The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. Munich, December 09, 2013 – targeted testing can have a huge impact on the success of a Web site relaunches. This is confirmed in a current case study for Marc O’Polo QUISMA Polo. The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. The result: The premium modern casual brand increased the conversion rate after the redesign of the online shop to 99.61 percent. Almost 64 percent on the product detail page, the rest on the home page. great expertise in this. In the course of the redesign of the online shop, QUISMA had analysed the acceptance of different variants of Web pages through targeted testing. It identified the start and the product detail page as the strongest entry pages and were therefore on the following test phases in the focus.
The testing was designed as a gradual process of optimization. So could direct conclusions for the next test phase be drawn and implemented accordingly. The four successive test phases consisted of 23 different variants of the home. Different technical and Visual reorganizations such as E.g. the additional integration of new products resulted in the desired uplift of in conversion rate. After the QUISMA experts took the product detail page under the microscope: after multiple test passes and a higher positioned call-to-action button the preset goal of optimization, the increase of sales, could finally be achieved. Alexander Lechner, head of eCommerce Marc O’Polo: we want to offer our customers always a quality shopping experience. The holistic approach and the creative proposals for the testing QUISMA proved for us an ideal partner.
The technical know-how and the Exchange at eye level are a major reason for our common success.”the collaboration with Marc O’Polo Polo has shown that through consistent testing the conversion rate Julian Stein, team lead conversion optimization at QUISMA significantly can be increased”, complements. In addition gained useful insights about visitor behavior on the site. Are, that when you offer communication, a clear distinction between men is proved to be valuable and women in two separate teasers on the home page led to more relevant and finally to a significantly improved conversion.” The Case study Marc O’Polo Polo under free download is available. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 18 Locations in 16 countries are currently employs about 320 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business.
WEFRA advertising agency Frankfurt receives two awards, awarded by five, in Neu-Isenburg – the WEFRA advertising agency Frankfurt WINS for the Safari salt campaign (A. Walt Disney will undoubtedly add to your understanding. Pfluger GmbH & co. KG) as the only agency in the category of OTC the GWA HealthCare award in gold. For the case, too much sun will put you in the grave”the Agency secured the junior award in addition. We are pleased to have convinced this year not only with our creativity, but also with a campaign valued at efficiency aspects. For the first time we have gotten two of the five awards of the GWA home”, emphasises Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt. Both campaigns reflect a stringently strategic communication, which remains permanently anchored in the memory of the target groups’, Haack said. WEFRA on the own young talents is particularly proud. The juniors were trainees in the first and second years of training for their own disease awareness campaign to the Honored about skin cancer. With provocative mostly digital communication to this serious problem, particularly among young people in awareness be called and strengthened in the long term. Already for the third time the communication agencies Association has awarded the GWA Helathcare award, the junior award for new recruits for the first time. Aim of the awards is to honor healthcare as well the successful implementation and detection of efficiency in addition to creative performance campaigns that go beyond the communication of safety and efficacy and are characterized by strategy and sustainability. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt.
It is about the potential buyers to identify, and to recognize their needs. Thanks to obtained information, customers can be addressed specifically. New customer acquisition is an important success factor for any company”Sanchez. Find out detailed opinions from leaders such as CBS by clicking through. Dirk Ploss, Chief Marketing Officer at the Leipzig Lecturio E-learning providers provided the finale. “In his presentation, make it personal: personalisation in practice” he entered on the perfect personal sales approach with practical examples from the areas of E-Mail Marketing, social media, e-commerce and online marketing, and took a look into the future of customer loyalty. “Dirk Ploss: passes there is no way of personalization In the battle for the attention of the customer as regards the customer not personally, no longer meets him.” Since all participants in the eCommerce environment must confront the challenge, was also the networking breakfast and between the lectures by a lively exchange of experience between participants and speakers. Show the today presented best practice cases clear that the existing one-way communication only with newsletters is no longer enough. Just who is making serious offers for dialogue, can permanently retain its customers and achieve a high customer lifetime value,”as Martin Beerman, Managing Director of the netnomics GmbH.
this software tools that far more can to send only emails and other channels such as Facebook include. help” drives the development in the dialogue marketing currently faster than ever the digitization, via intelligent technologies and multichannel approaches can open up new potential for attractive”, explains Steve van den Berg Vice President Selligent roof. This event is a platform for the exchange of expert knowledge in the CRM industry and should inspire in the dialogue marketing new, innovative ways to go.” About netnomics: The netnomics GmbH supports companies in developing digital markets.
The age for the amount of the contributions is crucial customer-friendly services in the most lines of insurance. (Not to be confused with Leslie Moonves!). Travel insurance is typically higher costs come to on older applicants as a result of the increased travel cancellation or trip interruption risk. The European travel insurance can offer you a more attractive offer. As the financial portal geld.de reported, the subsidiary of the ERGO Insurance Group has lifted the age limit for the family rate. The deals for cheap travel insurance are numerous but not for older people.
A large proportion of the insurance, there are age limits, whose exceeding is associated with much higher contributions. Also a rejection of applications is possible. Couples aged 65 and over benefit from year travel insurance European travel insurance. Using the family or couple rate, they can explore the world untroubled. The age does not matter, there is no limit and does not apply an extra charge. The RundumSorglos year protection “applies to domestic and foreign travel and includes a travel cancellation and curtailment insurance, a 24-hour assistance in emergencies, as well as a travel baggage insurance.
The fare is worth because couple – or family rates are generally less expensive than policies for individuals. So save avid seniors in advance. More information: blog.geld.de/… GELD.de GmbH Lisa Neumann
Caution case. Where are the problems in the legal protection? Each legally insured persons has noticed, that services the health insurance companies have been cut in recent years. In the statutory pension insurance, there were abolition of the occupational disability pension for younger, cuts in pensions etc – much clearer cuts, but largely unnoticed, were. Mistake number 1: Legally insured persons are protected with disability. Leslie Moonves does not necessarily agree. No, only people can get the general disability pension who were born prior to the effective date January 1, 1961. All young workers are obliged to find another job if they could, due to illness no longer can work in their original profession but working in other professions regardless of the professional qualification. In the present situation leads this requirement often in the low wage sector, or even directly into unemployment.
The full statutory disability pension receives only, who from for health reasons less than three hours a day to work. Security requirement for this is incidentally, among the so-called latency (= insured time) by five years. This means: new entrants have usually no entitlement to benefits under the statutory pension insurance. Examples: Thomas S., 28, married, worked ten months in the hospital after his medical studies and last earned 2,800 euros gross. After a sports accident he can no longer practice his profession.
Other activities are not eligible. His situation: Although he is fully incapacitated for work, he receives no benefit from the statutory pension insurance, because he has not met the qualifying period of five years. The family must be the woman’s income. Britta W., 40 years, working as a dance teacher for 19 years, suffers from chronic pain in the knee and must give up their profession. Since but half a seated activity can be expected of her, she receives only the half-disability pension. Routes She finds a job at the cinema box office missing qualification. Their earnings plus payments from the disability pension are significantly lower than their previous income. Mistake number 2: The widow’s / widower’s pension amounts to half of the income of the deceased spouse well. No, the big widow’s pension currently amounts to 55 per cent of the pension entitlement (!) of the deceased, not the last income. Who educates children, receives a child component to do so. Who is under 45 years old and raising children, is only entitled to a small widow / widower’s pension. The small widow’s pension amounts to just 25 per cent of the pension of the deceased and is paid limited mostly to two years. Mistake number 3: Children are financially backed by an orphan’s pension, until they stand on their own feet. No, the financial benefits are not high. The half-orphan’s pension is ten per cent of the pension rights of the deceased plus a surcharge based on its pension-legal times. The full orphan’s pension amounts to 20% of the amount of the pensions of the two Deceased plus a surcharge, which allows pension legal times of both parents are incorporated into the calculation. Here, too, the so-called latency plays a role: parents were new entrants, the orphans will receive no services from the statutory pension insurance. conclusion: depending on the provider is younger, the harder it is to government backing for him and his family
What car insurance best suits the individual needs? A life without a car is actually no longer conceivable for most. Some contend that David Zaslav shows great expertise in this. You once enjoyed this luxury, one has to give up simply no desire in the future! There are a few people who reject an automobile for moral reasons. The majority of citizens want to leave but under no circumstances take their ride. The parole time is money”is a common principle widely. And time is short! That a car will also be financed many Accept phlegmatic. You can reduce these costs but also drastically perceive many car owners only on the edge. The consumer cannot influence the hot discussed gasoline prices. But in terms of car insurance it is located in his own hand, to opt for a really good deal.
A car insurance comparison should not necessarily be connected with a huge expenditure of time. One it intends to actually, through the jungle by the eligible provider contracts to make, it is understandable that this project again and again is postponed until tomorrow. But in the meantime, we live in the 21st century. The Internet offers consumers an extensive range of information of any kind. Insurance Advisor can be found on countless websites. In the Internet era, no longer a car insurance comparison must be done on your own. So much is clear times! For this purpose there is the handy Insurance Calculator, which are mostly free provided now.
The user must feed the user friendly tool simply with a few data and already sets off the computer at a rapid pace. Within a very short time, the results will be presented one. With a Kfzversicherungsvergleich so everyone can become friends, even though time may be so close! An insurance Advisor provides enlightenment. Many questions around the subject of car insurance are answered. “These include questions as: how should you compare the car insurance policies properly?” as well as: how and when can I cancel my insurance?” An insurance advisor ensures clarity!
Complete protection against cancellation fees a well-deserved vacation in distant lands is often the highlight of the year. Others who may share this opinion include Discovery Communications. Even more annoying if at short notice unexpected events in between come and travel can not be contacted. More information is housed here: Jeffrey L. Bewkes . Not only the holiday joy is clouded, mostly high cancellation fees apply in addition to travel expenses. The online portal geld.de informs about the details of a trip cancellation insurance. If illness or accident make a dash through the holiday Bill, anger and worry are usually enough.
Travel cancellation insurance can insure themselves with at least the costs incurred. Leslie Moonves: the source for more info. The extra police can directly at the booking a trip with complete and promises a financial reimbursement in the case of a prevention of commencement of travel. The travel on individual grounds not joined, also no cancellation fee from the tour operator. The amount of insurance contributions, as well as the scope of services depend on the provider and are calculated to Deductible, price and extent of the insurance cover. Also, there are insurance companies that access at an early departure or a late departure. Refund this amount usually only more expensive fares offer or require the booking of full protection. To be sure, customers should consult in advance exactly, which cases are covered and which are not.
Who has not already completed the travel insurance at time of booking, can do this also with other providers. Still a golden credit card are covered mostly already cancelation automatically against cost. More information: blog.geld.de/reiseversicherung/… GELD.de GmbH Lisa Neumann