Most work in customer support too annoying long wait for an answer. Thus, 91% of Russians would prefer to receive a callback from the operator through Ten minutes later, than to stay on the line during this time. Three out of four clients would be able to select a callback if the response time is delayed. However, impatient in this situation not only countrymen: the same answers were given the Germans, Englishmen and Frenchmen. But the Russians are quite loyal to that company's push them to use self-service instead of a conversation with the operator, to which a Russia is ready every second. In the UK, live communication requires 80% of consumers in Germany – more than 92%.
Russian citizens were more tolerant and to the fact that in the process of communicating with the customer service they have a lot of time repeat your message – it only causes dissatisfaction in 20%, whereas in other countries irritates 52% of respondents. The modern call center should ensure that communication is not just on the phone, but also on such channels as SMS, web chat (instant messaging on the Internet) and e-mail. Discovery Communications is the source for more interesting facts. It turned out that Russian customers are more inclined to use new channels than the Europeans. Thus, 52% of Russians more than anywhere else, would like to support relationship with corporate client services via SMS. Open to the SMS-communication and Poles (46%) and Czechs (31%). Western Europe is more conservative: Use the channel ready to just 10% of Germans and 14% of the French. In the United States generally accept only 2% of the respondents, but 28% for interaction with a contact center would prefer Web-based chat (in Europe – 19%). Truly international character has acquired e-mail: on average, 86% opt for this type of communication, and more than 45% would like to communication by e-mail has become the main type of communication with the companies.
But the latter should be very responsive to e-mail clients: 21% of the world average and 30% of Russians expect a response within one hour (three years ago the figure was 6%). Over 89% of consumers worldwide and 98% of Russians would like to get on the phone or text messages from companies information about other exciting products and services. These messages help to create positive image among customers. In 89% of compatriots call of courtesy, specifying customer satisfaction quality of goods or services or containing just thank you for your cooperation, leaving a positive impression of the company. However, only 43% of the world average and 39% of Russians had ever received such calls. Business Contact Centre
For the most part Help Desk staff are trying to limit their activities to answer simple questions, avoiding long explanations about the intricacies of the use or selection of goods. In this they differ little from merchants in the cabin or specialty store. Lack of skills in indirect contact with the buyer. This most often affects employees who have sales experience in the courtroom. The inability to fully figure out the problem the caller.
This disadvantage, inherent to most vendors, especially when using sticks out over the phone. The client often can not explain the essence of its complexities. And the operator says its right to send it to the full-time consultation in the salon or at best, to redirect the call to a more experienced operator. The inability to "carry" sale. The whole conversation is dictated by the client, which delays and complicates the conversation the operator's work. The inability to properly "finish" sale, to create a customer desire to seek help again.
Among the many problems to which is not always reached by manual orthopedic shops and medical stores, omission of call-center – one of the most frequent. Supervision of the seller in the salon much easier control over a telephone line operator. For vendors in the hall and watched almost constantly monitored (at least through the eyes of the manager or senior interior change.) They are required to doing what they were in the training. But not all executives are aware that the operators have their own phone services, training, aimed at the creation and refinement of skills, namely remote sales, sales without personal contact with the client.
Successfully through promotional, advertising and giveaways if a company with a new product, a new service or a new brand on the market so competitive nowadays wants to gain a foothold, then she did often not easy, because the market is particularly fierce in the time of global financial crisis, and many companies cannot easily have, to keep on the market. Therefore, all companies will do their best to secure its own position in the market. Therefore must proceed particularly harshly with the introduction of a new product, and you do the best with an intense advertising campaign with many effective advertising materials such as for example the metal key pendant. But before you commit on a specific article as a promotional gift for your marketing campaign, you should be clear, what people want to reach with your advertising at all. This step is very important, because later aligning the advertiser means on the interests and needs of these people, to the greatest possible effect achieve. Therefore you should be aware that a larger audience includes more people who can potentially influence means but also higher costs. A smaller target group can be, however, cheaper and, although you less people a good effect, also reached.
The metal key chains can achieve outstanding performance even at a smaller target group, make sure that you delete the people out of the target group who probably anyway be consume not your products and brands in determining the target group only. So you achieve a similar to good effect as with a larger audience with less effort and lower costs. If you have now found an audience, you have to find the lowest common denominator of the needs and interests of the people in this target group. If you have done that, try to make that they address this common denominator the advertiser means and thus with all people in the Good advertising target group. The metal key chains are therefore a good choice because you can great affect all people with them. A further advantage is that barely a person does not have key, because everyone needs a key to his house, his car or his Office, and has therefore also need to map its key with a trailer. Therefore, you can advertise with this compound in humans from every social layer. If the effect of the key fob while still not sufficient, you can fill the trailer with additional functions.
For example you can perfect a laser pointer, a flashlight or a USB stick to the trailers make and thus miss the trailer a futuristic and innovative touch which will impress all people present with these funds. Therefore, the metal are very popular especially at big companies keychain. And despite its noble appearance, these giveaways are not very expensive, and can easily be used in any advertising campaign. Try it out in your next marketing campaign and you’ll be guaranteed impressed how excellent it does affect the sales of your company.
NLP in advertising and PR WHY DOES ADVERTISEMENT FOR WOMEN? Probably no advertising in the world would not have happened if there were only darkly suspicious men did not exist and delightfully-naive women. The reason is very simple. First, almost everything that is advertised for women and performed: pantyhose and pans, hats and liners, perfumes, irons, fur, mop … And that is designed specifically for men? Is that the way baldness but the well-known contraceptive. Secondly, a woman in itself a storehouse of valuable qualities, which can count only the creators of advertising.
First of all, advertising relies on force feminine imagination. And rightly expects. A woman can easily and happily identify themselves with the beauties on TV. And so ready as a long-legged girl walking in footwear, from which the 'foot resting ", as well as Cute ocharovashka, feel "a deep breath of fresh air ', just as irresistible blonde cruelly torturing themselves trainers. Advertising relies on a woman's curiosity.
And he also expects to correct. A woman is curious – really striking effect, whether for 'enough and half dose'? The woman is very interesting – do things in this 'unique steady taste'? A woman longs to immediately make that this little thing 'is inseparable, as is our love! ". Generally, only anglers nervous – bite or not bite, and advertising professionals worry – a woman probably bite on the hook for curiosity. Still relies on advertising woman's love. That is to say that the formula 'a woman likes ears' means love, not only to men but to all other surrounding objects.
The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. Munich, December 09, 2013 – targeted testing can have a huge impact on the success of a Web site relaunches. This is confirmed in a current case study for Marc O’Polo QUISMA Polo. The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. The result: The premium modern casual brand increased the conversion rate after the redesign of the online shop to 99.61 percent. Almost 64 percent on the product detail page, the rest on the home page. great expertise in this. In the course of the redesign of the online shop, QUISMA had analysed the acceptance of different variants of Web pages through targeted testing. It identified the start and the product detail page as the strongest entry pages and were therefore on the following test phases in the focus.
The testing was designed as a gradual process of optimization. So could direct conclusions for the next test phase be drawn and implemented accordingly. The four successive test phases consisted of 23 different variants of the home. Different technical and Visual reorganizations such as E.g. the additional integration of new products resulted in the desired uplift of in conversion rate. After the QUISMA experts took the product detail page under the microscope: after multiple test passes and a higher positioned call-to-action button the preset goal of optimization, the increase of sales, could finally be achieved. Alexander Lechner, head of eCommerce Marc O’Polo: we want to offer our customers always a quality shopping experience. The holistic approach and the creative proposals for the testing QUISMA proved for us an ideal partner.
The technical know-how and the Exchange at eye level are a major reason for our common success.”the collaboration with Marc O’Polo Polo has shown that through consistent testing the conversion rate Julian Stein, team lead conversion optimization at QUISMA significantly can be increased”, complements. In addition gained useful insights about visitor behavior on the site. Are, that when you offer communication, a clear distinction between men is proved to be valuable and women in two separate teasers on the home page led to more relevant and finally to a significantly improved conversion.” The Case study Marc O’Polo Polo under free download is available. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 18 Locations in 16 countries are currently employs about 320 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business.