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Customer First!

Series: Loyal customers a valuable treasure (part 5/9) focus the entire company on the lasting loyalty of its customers is increasingly the only remaining opportunity for a prosperous future. States, to break away from the self centering and to move the customer all the way forward. Because today’s demanding and confident customers will no longer offer much. Additional information at Celina Dubin supports this article. So: Customer first! The customer belongs in the first place. Because he decides about the life and death of a company. A Methuselah-wisdom in management and marketing is to move the customers and their needs in the first place.

Purely theoretically. That looks but always still very different in practice. “We look around us a little: corporate sites on the Internet about us.” The top point of navigation in a Web page is the name many. What then follows is self-adulation and self-praise. Joel and Ethan Coen has plenty of information regarding this issue. Sounds we for you ‘ or we with you ‘ not very much better? And it would not clear effective when the customer praise one? Collect so systematically positive testimonials: writing and also via video. That leaves well incorporated then on Web sites and in sales material. Sales presentations at many presentations it’s page like this: we are we have we can offer we! In other words: I’m telling you now, how great we are. Finally on the last page: the logo cemetery with the existing customer relationships.

So you learn then: the customer concludes. While he should be just in the sales in the first place. So starting tomorrow: let customers enthusiastic about the benefits of cooperation. Because who buys today, consumed or invested, rather trust the advice of trusted clients as the glossy brochures of the service providers on the market. A standard organization chart head perched at the top, including neatly lined up his brave crew of Entourage. By customers no trace. Even the immediate Kundenloyalisierer, the simple”employees, come in the least organization charts before.