Today, the continuous improvement of operations is given by an echo, and many businesses can acquire and apply the best current technology. Since the 80s, shows the strategic importance of IT have on the quality, costs, improving processes, customer and supplier relationships and making decisions. The competitiveness of firms and their results are based primarily on the capacity for innovation that may have, in order to generate different services and products that move away from the competition and maintain their participation in markets that are more dynamic look. Innovation has become the defining challenge of global competitiveness. To manage it well, companies should take advantage of all the competitive advantages that this entails, such as the commercialization of new ideas. Innovation: a strategy.
Innovation is a very complicated process, which has as a platform for analysis, observation, synthesis and labor. Many people and innovative companies devote considerable resources and time to achieve results that benefit the company as are their say, product, process or service. Thanks to the innovation, companies can receive benefits that will provide a powerful tool against the other companies, especially those who are new to the market and its limitations are very visible. All companies are required to consider innovation as a factor that will define the prevalence of this in the competitive environment. Innovation is an essential tool, since it accommodates the needs of customers and constant changes in the market. Innovation is a crucial factor for some companies such as Hewlett-Packard, Dell and Mac These companies are concerned about continuing to offer products and customer service, and to have variety when choosing.