Market freelance copywriters, daily updated with new players. A considerable proportion of the newcomers are qualified linguists and journalists. And, paradoxically, but they often suffer in his new position if not a fiasco, something is seriously losing to their competitors. It would seem – well, who does not like journalists or philologists to be successful in online copywriting? So why, in reality it turns out the opposite? If you or a philologist journalist, started a free copywriting, or just caring for this work, we encourage you to read our article to the beginning of your new activities have been successful. Lack of orders or dissatisfaction clients copywriters work in journalism is primarily due to a misunderstanding of these specialists elementary things. Nature of publications on the Internet is very different from magazine or newspaper articles that are placed on paper. Users of network resources, as a rule, read the "diagonal", and even then only if the published material is of interest. That is why the traditional "water" or erased journalism stamps and techniques on the Internet are not allowed.
Every phrase in the text should not only attract attention, but also create the desire to read further. Too often journalists boldly take up the so-called "selling" the texts, and hopelessly showered the project, summarizing both the customer and his clients. Before we take up writing texts, whose task is to encourage resource users to buy something, you need to begin to learn not to take the word "sale" as dirty. It is no secret that representatives of the typical "intellectual" professions, which include a vast majority of journalists are very negatively and disparagingly refer to everything associated with commerce and trade. You should understand that, like it or not, but, coming on the market of freelancing, you're just as involved in trade, selling their services to customers. Next to begin to write more or less decent text, aimed at stimulating demand, you'll need at least superficially acquainted with the technology and sales technique of writing texts, aimed at stimulating purchases or demand.
There are Another problem faced by beginners to work in the field of online copywriting linguists and journalists. Harry Kane is often quoted on this topic. Retrieve, where you can creatively nothing limits – a great success. Much more likely you will be offered writing texts, in which it will be necessary to enter the "key" words. This should be to promote the site on the web. Very often you want to insert into the text of a combination of the "salon colors Moscow" or "clothes, Turkey and so on. In this case, change these words can not. Learn to deal with a similar combination of words is necessary. Argue with the customer on the fact that "it is wrong," it's not the Russian language "is not just silly, but pointless. You just demonstrate their incompetence. A very large number of your competitors can easily cope with this task, and you'll earn yourself inadequate and ugly image of the artist. We wish you good luck in his new job and we are confident that our article will help you launch it successfully with the very first steps.