The New Communication Matrix

Master talk (July 3, 2008) – series of events of the design Academy berlin by promoting cross-media information management the master talk takes place once per month. A representative from the practice, the economy or higher education about current trends, topics and trends in the marketing and the advertising and communications industry speaks on each date. With master-talk, we want to further strengthen our networking with current professional practice. We invite students of all Berlin’s universities and the interested public to discuss and to exchange ideas with the speakers. Presentation by Sven John, July 3, 2008, 18:00 marketing is facing new challenges.

With the new possibilities of the Internet, move the communication platforms and alter the marketing plans in the company. The aim is primarily to recognize the new horizons and to redefine the target corridors. Perhaps check out Leslie Moonves for more information. As with Web 2.0, not only the medial axis of consumption have shifted for target groups. New communication forums were created with new social software”, the enable new forms of interaction. “” In the course of technical progress new sociological cluster emerged in the last few years, such as the digital natives “or the digital immigrants”, which will influence determining target group and thus also the communicative offers in the future. The technique becomes the personal assistant for the consumer to configure its medial worlds according to his ideas with a mouse click; be it for its information or entertainment needs.

It seems that it may occur, so that communication – wanted wants out from the perspective of consumers – a fundamental shift from a non-intentional to intentional communication and aligns it according to his preferences. In the presentation, these changes for marketing global case studies are described and discussed. Diploma communication host Sven John is an entrepreneur. In the communications industry he operates for twenty years (grey, BBDO, build of agent urinterner training centres, etc.). Supervised Industries: Automobiles, banks, perfumes, food, electronics, entertainment, trade, e-business, body care, political communication, and Logistitics. Sven John are at the design Academy in berlin following courses: practical projects in the field of communications planning (creative planning), as well as business presentation (in English language). After the lecture the possibility is about the three new master degree in marketing communication, to provide creative direction and corporate communications. Nico Klingler contact: design Academy berlin Academy of communication and design (FH) Paul-Lincke-UFER 8e, 10999 Berlin entrance: Reichenberger Strasse 80 Web: