Because while online media by five senses could attract just two, mailing and advertising budget would be with their stronger emotional Activation potential capable to use all five senses. Seeing hearing feeling be tasting smelling shots, went directly into the brain and recorded there on a kind mind recorder and saved would. Also, according to this argument of Lammoth, would readers of print texts different immediately, as the users of the Internet, because the reading speed of paper texts up to 25-30 percent which would explain not only the stronger effect of origin, but also the longer half-life, as the screen text. Print is also for Lammoth tickets on the Web. With the argument that the digital world in the marketing can incite no real meaning if it is not rooted in the analog world. And with the vision that it beyond another in print by one-to-one much more interesting economic – dimension an individualized mass market. “Because advertising”, so Lammoth, is particularly effective when you are independent and the one-to-some Principle of dissemination of the message follows.
“” And the staging of a swarm shows potential in people, the industry, in media in the markets is. “Customers”, so Lammoth finally in Neuwied, which only, not the total communication. You want one that suits their mood. And they do not think in channels, but they think in wishes, dreams and hopes. How the life goals of the customers are so individual, so individual campaigns in the future must be designed. Indeed, marketing is only a Word and no creed. Customer orientation, however, an attitude of mind. True to the life motto of Geneva cigar King, Zino Davidoff: we didn’t do marketing. We loved our customers only.