The term "promotion" was used several decades ago, and later after the appearance of such a trend in advertising, as BTL, was one of the methods of sales promotion. Each year the popularity of promotions – stock increases is the most effective method to promote to attract the target audience for a certain range of goods and still relatively inexpensive. But with the spread of the promo, there was also another difficulty in advertising agencies, how make sure that it is their promotional campaign was the most memorable and creative? Each agency comes up with his methods, so flash mob is an integral part and is increasingly used to attract potential customers. But let's look at the positive aspects of promotions for all participants in this movement: potential clients, customers and performers, that is, promoters. The people involved in the promotion, as the target audience, this type of promotion is always only a bright and memorable emotions. Most good impression on the "gift for your purchase", it's so nice to discover that by buying everyday things we can for free get a gift.
Shares of "two for the price of one" and leave positive emotions. It has become a popular holding shares to purchase the product, you need to find a special code or multiple codes and send them through SMS and win a gift. However, this method does not always bring the desired response, associated primarily with the high cost for sending SMS and a small chance to win valuable prizes.