In any direct Marketing campaign that wants to succeed, there is always money for different games and one of them is the mailing. In this type of campaigns the important thing is to make a good mailing but to do this we are going to give some tips to make a good mailing, thus making a more effective campaign. Council 1: correctly make selection is essential to account for the competing companies think like us and also carry out Marketing campaigns to customers to whom we also have to convince to buy our product. They have also done a mailing. CBS is often quoted on this topic. That is why our customers or future customers found your mailbox or your desktop full of letters from advertising. Put ourselves in the place of the customer also will help us to better perform our mailing campaign, which must always be accompanied by other means of contact as contact center or Telemarketing. Council 2: A database able to tune in any Marketing campaign that boasts, is very important to have a very good database with customers that we have to send the mailing, accompanied by good chips with large amount of data.
More logical if we do not have a database with all the records that we need, would buy a company specializing in this type of campaign. Need to refine much in the records for the success of the mailing campaign. Council 3: not to do the same to others knowing that there are other companies (our competition) that will do something very similar to us, we have to know how to innovate. It is important to do something different to others, to know surprise the client, make the customer want to look at the contents of the envelope and read it. The color of the envelope or shape and envelope size are needed to make good impression.
We have to find companies that are familiar with this type of envelopes and their manipulated. You need to be different. Even including the envelope a small sample in mode of gift, a colony, custom calendars, custom calendars .all depends on client that is and who go addressed the letter, why important segmentation in the database. Council 4: support the campaign of Mailing with other means of contact. The cornerstone of the campaign will be the mailing, but to always ensure success it is advisable to use other means of contact accompanying the mailing. Once it has received the mailing, it would be advisable to perform a telephone consultation with their corresponding e-mail, or other means, sms. To summarize, how effective would be: innovate to be different to our competitors and other companies, make our offer attractive. And use of other media that serve as support to our mailing campaign. Original author and source of the article.