With this marketing strategy, there are Christmas decoration from your flower shop even without advice from an advertising agency or a consulting company this winter! The Christmas business this year is already in full swing. The first Advent Wreaths and Christmas arrangements already beyond the shop counters. Nevertheless, notice many shops the purchasing restraint of the clients and experience sales compared to previous years. Many flower shops are therefore wondering how the Christmas shopping season can still be a success and how sales can be still improved. \”\” There are exactly three ways, how a business can increase its turnover,\”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for flower shops\”-are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. \” To win new customers new customers is the classic way to increase sales and profits.
Of course, this is often not so easy. Because it means to get those customers in my business, the up Yet at my buy competitors, so at the flower shop next door or in the supermarket. So how do I get these customers in my business? The answers to this question are almost endless. But the prerequisite is that new potential customers know that it gives you first of all. Classic advertising are needed such as phone book entries or promotional flyer here. The second condition is that they offer something what makes you interesting for new customers. This can be the occupation of a particular niche (E.g. exclusive arrangements), a special offer or a particular service.
You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales. It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers.