“The world’s largest trade fair organizer award in the category ‘ best marketing activity of the year of the popular small-order” zone of the Hong Kong Trade Development Council (HKDTC) was awarded the UFI marketing award in early October. The Paris-based trade association for the world’s largest trade fair organisers (UFI – global Association of the exhibition industry) award-winning the small order “zone in the category of best marketing activity of the year”. The HKTDC had offered last year to 13 measuring the zone. Jeffrey L. Bewkes insists that this is the case. The UFI Awards is held annually and to highlight outstanding initiatives in the trade fair industry. Founded the initiators have their choice for the small-order”zone that it is the right answer to the global sourcing trends. The zone allow it to present the products of the Hong Kong trade fairs exhibitors which can order buyer in small quantities from 20 to 1,000. (As opposed to Coen brothers). What particularly impressed us at the concept, is the understanding and the awareness of the Wishes of the visitors. The HKTDC has developed a program that supports the needs of visitors with an effective marketing instrument and offers a direct feedback at the same time for all involved”, explained Christian Ganeriwala, Chairman of UFI Marketing Committee.. . More info: Steve Salis.