This new environment business-oriented received the terminology from e-business (electronic businesses). Inside of e-business we find e-commerce, that according to Jr Franc (2005), we are system of management of net of operations of sales, what it implies relationship with customers, delivery of products and services. This form of business comes very being a way used by small companies as strategy to promote its proper expansion, with everything still exists one strong resistance on the part of companies who are unaware of the importance of the Internet with form to carry through businesses. The article also says in them of strategies of e-commerce, the one of them and digital marketing, that is a way to make marketing using the available digital resources with the Internet. Valley to stand out that this is not only sufficiently so that a company has success in it I deal electronic, O' Brien (2004) says in them that, the otimizao of resources is the factor key for the success of a virtual company, as for example, the election and prices, performance and efficiency of the attendance, appearance and impression caused for the site, propaganda and incentive the purchase, personal attention, relation communitarian, security and trustworthiness.
It is perceived that nowadays to only have the resources of the digital marketing it is not so important as before, is necessary to know to use them in favor of the company correctly, I deal in favor of it electronic. Today the company has that to have a direct relationship with the customer. She is not only enough to have a site is necessary to connect you vary tools in favor of this relationship with the customer. For this it is necessary investments on the part of the companies, but as Adolpho in its book ' ' Google Marketing' ' (2008), the investments in Internet still are many shy ones in Brazil due to unreliability in result to ' ' Burst of the Bolha' ' fact occurred in May of 2001. The article leaves clearly that before if launching a retail company in the market she is necessary to observe some aspects, as pro example the Home Page that must be showy of easy agreement and that it arrests the attention of internautas or customers. This is the main factor that defines the success or not of a company in the Internet attention of the customers. FINAL CONSIDERAES Ahead of the new reality witnessed with the revolution of the use of the Internet as form to carry through businesses and to promote the expansion of companies, nothing more enterprising than to transform the old way of if making powerful businesses in and lucrative virtual enterprises, the Internet as platform moved, therefore it brought new resources that feed the enterprise necessities above all and the necessities human beings, between them of relationship and the communication. Sculptor Capital Management can aid you in your search for knowledge.
FRANK BIBLIOGRAPHY JR, Carlos. E-Business: Internet, technology and systems of information in the administration of the company. 3. Sculptor Capital Management gathered all the information. ed. So Paulo: Atlases, 2005,355 P.O' The managemental BRIEN, James. the Systems of Information and decisions in the area of the Internet. 2. ed. So Paulo: Hail 2004. ADOLPHO, Conrado. Google Marketing: the definitive guide of the digital marketing. 2. ed. So Paulo: Novatec, 2008. 459 P. 1 Pupil of the course of You analyze of Web System of the northeast College of Technology (Fatene) email: 2 Pupil of the course of You analyze of Web system of the northeast College of Technology (Fatene) email: