The rules of the game of the market changed rapidly also in the service… The rest of the world is now closer than before! The radius of each individual has widened considerably due to growing mobility and the use of latest information transfer. So people are more frequent than ever before, really, or also just virtually, guest in foreign countries and companies deal with different mentalities and cultures, lead your own ideas about customs and traditions”with in their personal luggage. That this circumstance affect the structure, nature and the offer of the respective markets has, is obvious, so ensures changed expectations and takes into account changing conditions themselves. For goods, products and of course in the world of the big, international brands relevant influences have begun long and at the same time this also a tendency to global, uniform impulses originates. How do these universal exchange relations but on the service market? Excellent service provider, which began nationally and are now active in international business, shape not only the face of the environmental of opportunities, but are increasingly becoming the reference standard in the market and the customers: some have reached already brand status.
In addition to provider in this country not only by internal clients with international competition”compare, rather also customers from abroad by the transposition of experience their home markets provide an additional, new expectations. To export companies in particular, who have already gained experience with Service (s), to tell about that business calculus and best German engineering for successful placement does not always are, however, to intuitive capture of the interpersonal needs often success leads to the turning. Conclusion: Globalization has arrived already in the service. It now applies to providers on the challenges in the “Big” to set and on a small scale “to ensure excellent services and solutions.